Through meticulous research and careful execution, Synapse Studios satisfies the number-one priority of medical illustration: accuracy. But artist Ron Guastaferri does not stop there. Over decades of service to a variety of clients, he has refined a process for creating accurate illustrations that achieve specific communication goals:
• Appeal, for the advertiser or communicator seeking attention
• Clarity, for the educator looking to explain a complex medical concept or procedure
• Impact, for the attorney striving to make a case
Examine his portfolio, and you will see these qualities reflected in Ron’s work – because clarity, appeal and impact add to the value of every illustration, regardless of the purpose, style or audience.
And because illustration is the universal language, Ron’s work crosses other boundaries as well. In addition to the United States, his illustrations have been published in China, Thailand, the United Arab Emirates, Greece, Sweden and the Czech Republic.